PORTFOLIO
PORTFOLIO
THE WHO
I'm Sophie- a Kent-based SEO Copywriter for one of the UK’s leading travel ancillary brands, and a freelance Culture & Lifestyle Writer writing from the margins of pop culture and womanhood.
In my professional role, I specialise in turning web ranking data into engaging, creative copy that consistently ranks and converts. Alongside this, my freelance and self-directed work explores the cultural threads that run through film, music, and travel- often through an unorthodox or provocative lens.
THE WHY
This space is a hybrid of professional work and my personal fascinations: part portfolio, part blog. It brings together SEO content and strategy alongside articles and think pieces on subjects I return to often. A working archive of the things I do and the ideas I’m drawn to.
THE WHAT
If you’re looking for a copywriter who specialises in search engine optimisation, or a content writer with a distinctive take on culture and lifestyle, I’ll help you sound like the best version of your brand- whether that’s clean and corporate, sensorial, or playful and quick-witted. Whatever your tone, I have the skills and experience to make the language land.
In my current role, I write SEO copy that satisfies Google’s algorithms- but more importantly, I blend search intent with storytelling to bring character, and a bump in the rankings. That might mean crafting new web copy, reworking product descriptions, or shaping longer-form content that builds brand awareness, drives engagement, and converts.
